NEWPORT BEACH, Calif., (Feb. 8, 2019) – NextVR, the leader in broadcasting live events in virtual reality, and the National Hot Rod Association (NHRA), today announced a new partnership to bring fans unique racing experiences in virtual reality, featuring VR highlights from select NHRA events.

NextVR, the Official VR Partner of NHRA, will launch the exclusive partnership by releasing a virtual reality experience captured at the 2018 Auto Club NHRA Finals in Pomona, CA. Content captured includes digital highlight packages produced by NextVR in a 3D stereoscopic VR format. This content is now available for free to fans globally on a new NHRA channel within the NextVR app.

“The adrenaline packed NHRA experience launches at a time where Virtual Reality is seeing explosive growth. There couldn’t be a better time to ignite audiences with this first of it’s kind immersive experience. You can virtually feel the intense heat of the engines on the raceway from a front row seat” said Danny Keens, VP of Content at NextVR. “We are more excited than ever about the growing diversity of content on NextVR in 2019 as we continue to provide our fans with a wide array of world first VR experiences that now includes professional drag racing.”

“We are thrilled to team up with NextVR, a leader in the emerging and growing world of Virtual Reality,” Ken Adelson, NHRA vice president and chief strategy officer, content and technology, stated. “As the NHRA continues to try and reach our fans in new and exciting ways, utilizing this technology will allow us to bring the world’s fastest and most explosive sport to life.”

NextVR is available on nearly all existing VR platforms. Fans can download the free NextVR app from the stores associated with the following platforms: Oculus Go, Oculus Rift, PlayStation VR, HTC VIVE Pro, HTC Vive Focus, HTC VIVE, Windows Mixed Reality, Pimax, Gear VR, and Google Daydream.

Visit and follow @NextVR on Twitter and Instagram and NextVR on Facebook for programming announcements.

About NextVR

NextVR is the world’s best virtual reality platform for delivering live sports and music in VR to fans globally. Launched in 2009, the company has patented technology that delivers an unparalleled VR experience providing fans extraordinary access and profound immersion. NextVR has world-class partnerships with leaders in sports and entertainment including the NBA, WWE, FOX Sports, Live Nation, and the International Champions Cup. NextVR was founded by industry leaders with decades of experience in 3D stereoscopic imaging, compression technology and VR broadcasting. For more information, visit

About NHRA

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRA Plugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.

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