Moscow Ballet and NextVR to broadcast Great Russian Nutcracker Live in Virtual Reality

Contact: Gabry Tyson 413.200.9511 gabry@nutcracker.com Manon Mirabelli 413.445.4826 manon@nutcracker.com

High resolution images and video: www.nutcracker.com/promo

(Berkshires, Mass.) Nov. 28, 2018 – Moscow Ballet and NextVR have teamed to bring fine arts audiences the Great Russian Nutcracker live in virtual reality, marking the first-ever full-length live VR broadcast of professional ballet. Audiences will be transported in VR to the front row without leaving the comfort of their homes, giving them the opportunity to experience the acclaimed performance in a way it has never before been seen.

The Great Russian Nutcracker will be broadcast live in VR on Wed., Dec. 5 at 7 p.m. EST as a simulcast via both in NextVR and Oculus Venues apps exclusively on the Oculus Go and Oculus Gear VR platforms/headsets. NextVR will utilize the company’s patented VR technology for a fully immersive 3D experience. Oculus Venues will leverage its social VR platform, allowing audience interaction in a VR theater environment. In either case, the event will tantalize VR audiences with all the sounds, lights and energy of really being there.

The show, which will be performed at Western Michigan University’s Miller Auditorium in Kalamazoo, features 34 professional Russian dancers, WMU’s 70-piece orchestra, the Kalamazoo Children’s Chorus and a youth cast of 53 local children.

“We are thrilled to partner with Moscow Ballet bringing a new fine art content genre to NextVR fans, and excited to play a role in reimagining this incredible theater experience in virtual reality,” said Danny Keens VP of Content at NextVR. "With this broadcast, we are focused on taking audiences into the theater. Fans will feel inches from the action, from a front row seat."

At the conclusion of the live broadcast, the full performance replay will be available on-demand via the NextVR app on Oculus Go and Oculus Gear VR for 30 days and then released to other platforms thereafter. NextVR is a free app available on all major VR platforms, including Playstation VR, Oculus Rift, Oculus Go, Oculus Gear VR, Google Daydream and Windows Mixed Reality. Oculus Venues by Facebook is a free app available on Oculus Go and Gear VR platforms.

“Virtual Reality intensifies the experience of the viewer tremendously and brings a new audience to the theater,” says Moscow Ballet producer Akiva Talmi. “It revitalizes the Great Russian Nutcracker and creates a breathtaking new experience for the viewer.”

Moscow Ballet – tours annually North America performing acclaimed ballets the Great Russian Nutcracker, Swan Lake, Sleeping Beauty, Romeo and Juliet, Cinderella and more. Known for presenting award-winning Ballerinas and Danseurs, from Lilia Sabitova in 1994 to Honored Artist of Russia Tatiana Predenia in 2002 to Andrey Batalov, former Principal Danseur with the Mariinsky Theatre in 2017, the company performs more than 100 engagements annually across Canada and the United States’ in the finest performing arts venues. In addition to public performances, Moscow Ballet’s North America tours include community engagement programs for all ages and interests. “Dance with Us” shares the Russian Vaganova ballet training with over 6000 American dance students annually bringing them on stage in ancillary roles to perform side-by-side with the professionals. Underwritten by Moscow Ballet, the program was developed by choreographer and co-producer Mary Giannone Talmi. “New Horizons – A Children’s Program for Life” is a cultural immersion program benefitting thousands of children across the country annually and Musical Wunderkind has the Russian principal dancer performing with American youth musician accompaniment. Many Moscow Ballet performances have a fund-raising component for organizations such as hospitals, children’s museums and more. www.moscowballet.com.

Talmi Entertainment - is the exclusive representation for Moscow Ballet’s North American Tours which occur annually in more than 100 cities, from NYC to LA, and Miami to Calgary. Under Talmi Entertainment management Moscow Ballet delivers unparalleled Russian artistry in the classic story ballets Great Russian Nutcracker, Romeo and Juliet, Sleeping Beauty, Cinderella, Swan Lake and more. Talmi Entertainment was founded by Richard Rodgers and Leonard Bernstein Metropolitan Opera Guild Award award-winning composer, conductor and producer, Akiva Talmi. www.talmientertainment.com

NextVR is the world’s leading virtual reality platform for delivering live sports and music in virtual reality to fans globally. Launched in 2009, the company has multiple patented technologies that deliver an unparalleled virtual reality experience, providing fans extraordinary access and profound immersion. Next VR has world-class partnerships with leaders in sports and entertainment including the NBA, NFL, FOX Sports, Live Nation, WWE and the International Champions Cup. NextVR was founded by industry leaders with decades of experience in 3D stereoscopic imaging, compression technology and VR broadcasting. For more information, visit nextvr.com

For all press inquiries, please email:

press@nextvr.com

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